You have probably already noticed the outstanding, colorful cover design of our 2022 Discover Dogtown booklets, and likely thought to yourself “Who did this outstanding, colorful cover design?”
Meet Emily Stahl
Emily is a St. Louis based designer with a love for hand lettered products, typography, and creative, customized collaboration.
Emily reached out to Dogtown United as part of her research for an upcoming project and we happy to share our expertise about the Dogtown neighborhood. When we asked if she would be willing to showcase some of her work on our Discover Dogtown booklet, she graciously agreed! Now, we are excited to tell you a little bit more about Emily and her next Neighborhood Collection.
Tell us a little bit about what has inspired the St. Louis designs you have on your website:
I have lived in St. Louis my whole life and the older I have gotten, the more I have grown to appreciate this city. Once I started my business, it just felt right to include St. Louis.
For your first St. Louis series featuring The Hill how did you decide what icons would represent the neighborhood?
Starting with The Hill neighborhood was an easy decision for me. My grandma, Dorothy Barbaglia Stahl, grew up in one of the shotgun houses on Elizabeth Ave and I grew up going to the restaurants and shops there. The Hill has always had a a special place in my heart. To create the essentials print, I did research, worked with family members and people living there and worked with The Hill Neighborhood Center to create the icons represented in the collection. A portion of The Hill Collection sales goes back to The Hill Neighborhood Center. This is a way I can give back to the community.
Can you tell us more about what you are planning for the next collection of St. Louis series?
My plan for 2022 is to launch the Dogtown Neighborhood Collection mid-February, so everyone can have their products in plenty of time for St. Patrick’s Day! I am also working on the full St. Charles collection and will be growing the neighborhood collections as well as some fresh St. Louis designs. If you have a neighborhood you want to be seen, email me at hello@emilystahl.com.
What has been your process for researching and deciding on icons to represent Dogtown?
My process started with doing research, which is how I found Dogtown United. My plans are not to make money off of the neighborhoods, I love celebrating the different cultures that St. Louis has to offer through my artistic style. A percentage of the Dogtown Collection sales will be going back to Dogtown United. I grew up going to The Hill and have family there, so that came naturally for creating The Hill Essentials. For Dogtown, I am working with Dogtown United and doing research to come up with icons that are a representation of the neighborhood.
Are there any specifics you can share with us yet about what kind of products we can expect with the series?
For the Dogtown Collection, you can expect to see 8x10 prints, card packs, pins, stickers and sticker packs. I am hoping to expand into apparel if the timeline works out.
See below for a sneak peek at some of the unique designs Emily has already created around the Dogtown neighborhood!
When can we look forward to the Dogtown collection being available?
The Dogtown Collection will be available in mid to late February. If you want to stay updated on information and to hear about the Dogtown Collection launch, follow me on social media @emilystahldesignco (Instagram, Facebook, Etsy) or by joining my email list here.
Where can we find more information about you and your design shop?
You can shop my products locally at The White Rabbit (Brentwood), RF Home Co (Kirkwood) and Cozy Shop (Main Street St. Charles). My website is www.emilystahl.com and you will be able to shop the Dogtown Collection on my Etsy Shop.